Examlex
"Junk bonds" are not very desirable because of the low yields these securities provide.
Penetration Pricing
A pricing strategy where a product is priced lower than the competition to attract customers and gain market share quickly.
Mass Market
Refers to the large, undifferentiated market of consumers with a wide range of product needs and preferences, often targeted by companies with products of broad appeal.
Penetration Pricing
A pricing strategy where a product is introduced to the market at a low price to attract customers and gain market share quickly.
Price-sensitive
Referring to consumers whose buying behavior can be significantly influenced by price changes of products or services.
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