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The temperance crusade
Sex-change Surgeries
Medical procedures undertaken to alter a person's physical sex characteristics to resemble those of the gender they identify with.
Test Marketing
The process of launching a product in a limited market to gather feedback and performance data before a full-scale launch.
Representative Consumer
A hypothetical or statistical model of an average consumer whose characteristics, behaviors, and preferences are used to understand and predict market trends.
Defined Area
A specifically designated or identified geographical location, characterized by particular attributes or boundaries.
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