Examlex
To ascertain the exact name of the corporate client, the auditor relies primarily on:
3M
A multinational conglomerate known for its research and development, producing thousands of innovative products like Post-it Notes and Scotch tape.
Ultimate Consumer
The final buyer who purchases products or services for personal use, not for resale.
Organizational Buyer
Refers to entities such as companies, governments, and institutions that purchase goods and services for use in the production of other products and services or for resale.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
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