Which of the Following Was the Outcome of the New

question 2

Multiple Choice

Which of the following was the outcome of the new organizational model implemented by Eddie Lampert, the chairman of Sears Holdings Corporation?

• A) It improved performance.
• B) It encouraged the divisions to turn against each other.
• C) It resulted in several hundred job losses across the organization.
• D) It encouraged the department heads to focus on the welfare of the company as a whole.

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Definitions:

Competitive Advantage

The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Targeting

The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.

Marketing Planning Process

A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.