According to Hay and Williamson, the _____ Dimension of Vision

question 22

Multiple Choice

According to Hay and Williamson, the _____ dimension of vision is a shared view within an organization of how markets work, what drives customers, competitors, industry dynamics, and the impact of geopolitical events.

• A) external
• B) internal
• C) inward
• D) contingency

Understand different types of brand names.

Know how brands communicate their position externally.

Recognize the strengths of effective brand slogans.

Identify characteristics of a good logo.

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Definitions:

Communicating Acceptance

The process by which the party to whom an offer has been made notifies the offeror that they accept the terms of the offer.

Specified Means

A clearly defined method or procedure outlined for achieving a given end or goal.

Mailbox Rule

A legal principle that considers a contract offer accepted once the acceptance letter is dispatched, not when it is received by the offeror.

Effective Revocation

The successful cancellation or withdrawal of a legal right, offer, or agreement, communicated in a manner recognized by law.