According to Nutt and Backoff's Assessment of Organizational Contexts in Terms

question 38

Multiple Choice

According to Nutt and Backoff's assessment of organizational contexts in terms of their abilities to produce visionary strategic change, rigid organizations:

• A) are very flexible.
• B) are hierarchical.
• C) have high acceptance of the need for change.
• D) have high resource availability.

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Definitions:

Organizational Buying Process

The Organizational Buying Process is the series of steps and decision-making criteria that businesses and institutions use to evaluate and purchase products or services for operational needs.

Prospect Theory

A behavioral economic theory that describes how people decide between probabilistic alternatives that involve risk.

Problem Recognition

The initial step in the consumer decision process, where a consumer identifies a need or problem that requires a solution or purchase.

Evoked Set

A group of relevant brands or products that a consumer considers when making a purchasing decision.