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Power-coercive strategies of change assume that changes occur when people abandon their old orientations and commit to new ones.
Store's Image
A concept that describes the perception of a retail space by consumers, including aspects such as layout, product quality, and overall shopping experience.
Functional Qualities
Relate to the practical and utilitarian aspects of a product or service that fulfill specific needs or tasks for the consumer.
Sociological Qualities
Attributes of a society or social group, such as its norms, values, behaviors, and demographic characteristics.
Antecedent Attributes
Features or characteristics that consumers consider before making a purchasing decision, often based on prior experience or inherent qualities of the product.
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