What Are Some of the Major Emerging Trends in the Field

question 9

Essay

What are some of the major emerging trends in the field of marketing research?

---

Definitions:

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Disinhibition

The weakening of inhibitions or constraints by observing the behavior of a model.

Observational Learning

A learning process where individuals learn by watching the behaviors of others and the consequences of those behaviors, as proposed by Albert Bandura.

Reinforcement

In behavioral psychology, a process that increases the likelihood of a behavior by applying a stimulus after the behavior occurs.