Apex Corp Asks Its Consumers to Determine How They Perceive the the Similarities

question 2

Multiple Choice

Apex Corp. asks its consumers to determine how they perceive the similarities and dissimilarities among relevant product attributes for a group of competing brands. In this case, Apex Corp. is most likely using the technique of _____.

• A) concept testing
• B) behavioral targeting
• C) perceptual mapping
• D) bivariate regression analysis
• E) analysis of variance (ANOVA)

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.

Recency Effect

The tendency to remember the latest information encountered when recalling a list or series of items.

Fundamental Attribution

The tendency to overemphasize personality traits and underestimate situational factors when explaining others' behavior.

Reciprocity

A mutual exchange of privileges, benefits, or actions between people, where one's action leads to a response of a similar kind.