In the Context of Marketing Research, Curbstoning Occurs When

question 36

Multiple Choice

In the context of marketing research, curbstoning occurs when:

• A) a researcher does not maintain respondent confidentiality.
• B) a researcher deanonymizes information on the Internet by combining different publicly available records available at social networks.
• C) a researcher's trained interviewers or observers make up observed respondents' behaviors.
• D) a researcher fully explains to respondents any deception that was used during research.
• E) e-tailers display ads at one website based on a user's previous surfing behavior.

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Definitions:

Credit

A financial term describing the ability of a buyer to receive goods or services before payment, based on the trust that payment will be made in the future.

Stockholders' Equity

The ownership interest of shareholders in a corporation, represented by the company's assets minus its liabilities.

Services

Services involve non-tangible tasks performed for a fee, offering benefits, help, or satisfaction to customers without producing physical goods.

Account

An arrangement by which an individual or entity keeps track of their financial transactions and positions with another entity.