Which of the Following Is True of the Guidelines Developed

question 29

Multiple Choice

Which of the following is True of the guidelines developed by the Marketing Research Association (MRA) for Internet marketing research issues?

• A) It states that researchers must deanonymize data on the Internet by combining different publicly available records available at social networks.
• B) It encourages the use of digital technologies such as GPS as they do not result in privacy-related issues.
• C) It does not allow clickstream tracking.
• D) It prohibits the use of cookies.
• E) It states that researchers must discontinue follow-up e-mails if requested to by respondents.

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Definitions:

Reassure Customers

Strategies aimed at restoring confidence among customers, often by clarifying doubts or addressing concerns.

Customer Complaints

Feedback or grievances expressed by customers regarding dissatisfaction with a product or service.

Adjustments and Responses

Changes made in reaction to new information or feedback to improve or correct a situation.

Customer Complaints

Expressions of dissatisfaction or perceived issues from customers regarding a company's products or services.