Which of the Following Is True of the Guidelines Developed

question 29

Multiple Choice

Which of the following is True of the guidelines developed by the Marketing Research Association (MRA) for Internet marketing research issues?

• A) It states that researchers must deanonymize data on the Internet by combining different publicly available records available at social networks.
• B) It encourages the use of digital technologies such as GPS as they do not result in privacy-related issues.
• C) It does not allow clickstream tracking.
• D) It prohibits the use of cookies.
• E) It states that researchers must discontinue follow-up e-mails if requested to by respondents.

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Definitions:

Electrostatic Attraction

The force of attraction between oppositely charged particles.

Inversely

A term describing a relationship between two variables whereby they move in opposite directions; as one increases, the other decreases.

Coulomb

A quantity of electrons equal to 6.253 x 10^18.

Amperage

The strength of an electric current measured in amperes, indicating the flow rate of electric charge through a conductor.