Creating Customer Profiles and Understanding Behavioral Characteristics Are Major Focuses

question 27

True/False

Creating customer profiles and understanding behavioral characteristics are major focuses of any marketing research project.

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Definitions:

Code of Ethics

A guideline designed to set out acceptable behaviors for members of a particular group, profession, or organization.

Ethical Principles

Fundamental guidelines that dictate behavior, ensuring actions are morally right and beneficial to society, such as honesty, integrity, fairness, and respect.

Rules of Conduct

Established guidelines and principles designed to govern behaviors and actions within an organization or profession.

Ethical Mission

A company's commitment to conduct its business in accordance with ethical principles, focusing on social responsibility, fairness, and sustainability.