A Firm Is Examining Its Data Requirements to Achieve the Objectives

question 12

Multiple Choice

A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, it cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which step of the questionnaire design process?

• A) Confirming research objectives
• B) Developing questions and data scaling
• C) Determining layout and evaluate questionnaire
• D) Pretesting, revising, and finalizing questionnaire
• E) Selecting appropriate data collection method

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