The More Scale Points, the Lesser the Discriminatory Power of a Scale

question 8

True/False

The more scale points, the lesser the discriminatory power of a scale.

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Definitions:

Procedure

A set of established methods or steps taken to accomplish a particular task or to solve a specific problem.

Internal Marketing

The promotion of a company’s objectives, products, and services to its employees with the goal of aligning external marketing strategies.

Environmental Appearance

Environmental appearance relates to the visual aspect of an environment, including how clean, attractive, and ecologically responsible it is.

Perception

The process by which individuals interpret and make sense of sensory information.