Which of the Following Types of Scales Asks the Respondent

question 4

Multiple Choice

Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?

• A) Likert scale
• B) Semantic differential scale
• C) Paired-comparison scale
• D) Constant sum scale
• E) Numerical scale

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Definitions:

Vertically Integrated

A form of business organization where a company controls multiple stages of production or distribution within the same industry, from raw materials to final product delivery.

Divisions

The categorizations within a field or discipline based on different criteria or functions.

Finished Goods

Finished goods are products that have completed the manufacturing process and are ready to be sold to customers.

Marginal Product

Additional output produced as an input is increased by one unit.