Which of the Following Types of Scales Typically Requires the Respondent

question 27

Multiple Choice

Which of the following types of scales typically requires the respondent to allocate a given number of points, usually 100, among each separate attribute or feature relative to all the other listed ones?

• A) Nominal scales
• B) Rank-order scales
• C) Constant-sum scales
• D) Graphic rating scales
• E) Behavioral intention scales

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Definitions:

Undifferentiated Targeting

A targeting strategy that approaches the marketplace as one large segment.

Differentiated Targeting

A targeting strategy that simultaneously pursues several different market segments, usually with a different strategy for each.

Niche Marketing

A targeting strategy that involves pursuing a large share of a small market segment.

Print Advertising

A form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and promote products or services.