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A Nominal Scale Enables Respondents to Express Relative Magnitude Between

question 48

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A nominal scale enables respondents to express relative magnitude between the answers to a question and responses can be rank-ordered in a hierarchical pattern.


Definitions:

Measuring Sticks

Criteria or standards used to gauge or evaluate the performance, quality, or success of something.

Competitive Environment

The dynamic external system in which businesses compete for resources, customers, and market dominance.

Strategic Planning

The process of defining an organization's strategy, direction, and making decisions on allocating its resources to pursue this strategy, including capital and people.

Planning Horizon

The future time period over which an organization or individual plans, makes decisions, and forecasts outcomes.

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