The Difference Between Stratified Random Sampling and Cluster Sampling Is

question 26

Multiple Choice

The difference between stratified random sampling and cluster sampling is that in cluster sampling:

• A) a researcher must be able to secure a complete listing of the potential sampling units that make up a defined target population.
• B) a large number of respondents are interviewed in a relatively short time.
• C) the representativeness of a sample cannot be measured because sampling error estimates cannot be calculated.
• D) the sampling units are divided into mutually exclusive and collectively exhaustive subpopulations.
• E) a target population is separated into different groups.

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Definitions:

Product Positioning

The process of marketing a product in a way that differentiates it from competitors in the minds of consumers.

Window Shoppers

Individuals who browse goods in stores without the intention of making a purchase.

Sensory Adaptation

Sensory adaptation is the process by which sensory receptors become less sensitive to constant stimuli over time.

Hedonistic Consumption

the practice of making purchases based on the desire for pleasure, enjoyment, or luxury rather than necessity.