Which of the Following Is a Disadvantage of the Mall-Intercept

question 33

Multiple Choice

Which of the following is a disadvantage of the mall-intercept interview method?

• A) It is more expensive than an in-home interview.
• B) It is more time consuming than an in-home interview.
• C) Mall patrons are less likely to be representative of the target population.
• D) It is relatively less convenient for a researcher.
• E) Mall-intercept interviews require researchers to spend a lot of time securing a person's agreement to participate in interviews.

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Definitions:

Intuitive Style

A decision-making approach based on instincts and feelings rather than systematic analysis.

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The particular way an individual processes information and conceptualizes ideas, which can significantly influence decision-making and problem-solving.

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refers to knowledge that is gained through experience and not easily communicated or transferred to others.

Strategic Knowledge

Deep understanding and insight related to the formulation, implementation, and evaluation of plans to achieve business objectives.