The Objective of Descriptive Research Is To

question 24

Multiple Choice

The objective of descriptive research is to:

• A) test cause-and-effect relationships between specifically defined marketing variables.
• B) explicitly define the research question and variables.
• C) collect information that provides answers to research questions.
• D) choose the type of individuals who will best represent the target population of interest.
• E) ascertain how much detail of a behavior needs to be recorded.

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Definitions:

Ethical Grounds

The moral principles and values that serve as the foundation for decisions, actions, and policies in professional and personal contexts.

Charisma

A compelling attractiveness or charm that can inspire devotion in others.

Max Weber

A German sociologist, philosopher, and political economist known for his theory on the process of rationalization and his contribution to the sociology of religion and government.

Power Bases

The sources from which an individual or group can exert influence over others, including coercive, reward, legitimate, expert, and referent power.