Which of the Following Is an Advantage of Qualitative Research

question 46

Multiple Choice

Which of the following is an advantage of qualitative research?

• A) It allows researchers to make accurate predictions about relationships between market factors and behaviors.
• B) It is considered more reliable than quantitative research.
• C) It provides preliminary insights useful in developing ideas about how variables are related.
• D) It eliminates the need for well-trained investigators and interviewers.
• E) It allows for generalizability of research findings unlike quantitative research.

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Definitions:

Nature

The inherent qualities or characteristics of a person or thing; frequently contrasted with nurture, or environmental influences.

Nurture

The influence of external factors like environment, education, and social experience on the development of an individual.

Operant Conditioning

A behavioral modification approach where the vigor of an activity is changed by applying reinforcements or punishments.

Social Learning Theory

A theory that proposes people can learn new behaviors and norms through observational learning, by watching and imitating others.