Which of the Following Is a Major Advantage of In-Depth

question 14

Multiple Choice

Which of the following is a major advantage of in-depth interviews over focus group interviews?

• A) They decrease the likelihood of participants responding in a socially desirable manner because there are no other participants to impress.
• B) They allow researchers to observe the social influence process that affects consumer behavior and attitudes because group members interact with each other.
• C) They eliminate the need for a trained interviewer.
• D) They increase the likelihood of cross talk, thus creating synergy among participants and encouraging them to talk in detail about a topic.
• E) They eliminate the need for asking probing questions.

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Definitions:

Optimal Capital Structure

The best mix of debt and equity financing that minimizes the company's cost of capital and maximizes its value.

Weighted Average Cost of Capital

A calculation of a firm's cost of capital in which each category of capital is proportionately weighted.

Systematic Risk

The risk inherent to the entire market or market segment, which cannot be mitigated through diversification.