The Use of Quantitative Measures of Sentiment Is Still Limited

question 20

Multiple Choice

The use of quantitative measures of sentiment is still limited because:

• A) their use requires deep engagement with one or more social media communities.
• B) sentiment analysis relies on the emerging field of natural language processing.
• C) most social media monitoring tools seek to seamlessly mix qualitative and quantitative analyses.
• D) a large amount of data is currently unclassifiable or incorrectly classified with current automation tools.
• E) researchers prefer to collect data from higher traffic forums.

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Definitions:

Decision Making

The cognitive process of selecting a course of action from multiple alternatives.

Economist

A professional who studies, teaches, or practices economics, the science concerned with the production, distribution, and consumption of goods and services.

Stroop Effect

A phenomenon demonstrating the cognitive interference where the brain's reaction time slows down when it needs to deal with conflicting information.

Color Names

Labels assigned to specific wavelengths of light perceived visually.