The Objective of Descriptive Research Is To

question 24

Multiple Choice

The objective of descriptive research is to:

• A) test cause-and-effect relationships between specifically defined marketing variables.
• B) explicitly define the research question and variables.
• C) collect information that provides answers to research questions.
• D) choose the type of individuals who will best represent the target population of interest.
• E) ascertain how much detail of a behavior needs to be recorded.

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Definitions:

Capital Gain

The profit earned from the sale of an asset when the selling price exceeds its purchase price.

Book Value

The net asset value of a company, calculated as total assets minus intangible assets (patents, goodwill) and liabilities.

Income Taxes

Taxes on an individual's or corporation's income imposed by the government.

Modified Accelerated Cost Recovery System (MACRS)

The system of accelerated depreciation allowed for federal tax computations.