Which of the Following Is an Advantage of Qualitative Research

question 46

Multiple Choice

Which of the following is an advantage of qualitative research?

• A) It allows researchers to make accurate predictions about relationships between market factors and behaviors.
• B) It is considered more reliable than quantitative research.
• C) It provides preliminary insights useful in developing ideas about how variables are related.
• D) It eliminates the need for well-trained investigators and interviewers.
• E) It allows for generalizability of research findings unlike quantitative research.

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Definitions:

New Balance

A global athletic footwear and apparel brand known for its emphasis on fitting and performance technology.

Advertising

A means of communication with the users of a product or service through various mediums to promote or sell something.

Indirectly Paid Presentation

A promotional activity where the audience is not explicitly aware that the presentation is being sponsored or paid for, often seen in product placements.

Nonpersonal Communication

Promotion or advertising activities where there is no direct face-to-face interaction between the sender and receiver.