Which of the Following Is a Major Advantage of In-Depth

question 14

Multiple Choice

Which of the following is a major advantage of in-depth interviews over focus group interviews?

• A) They decrease the likelihood of participants responding in a socially desirable manner because there are no other participants to impress.
• B) They allow researchers to observe the social influence process that affects consumer behavior and attitudes because group members interact with each other.
• C) They eliminate the need for a trained interviewer.
• D) They increase the likelihood of cross talk, thus creating synergy among participants and encouraging them to talk in detail about a topic.
• E) They eliminate the need for asking probing questions.

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Definitions:

Most Profitable

Describes a scenario, product, or entity generating the highest profit margin or net income compared to others in a comparative set.

Product A

An arbitrary term that could refer to any first product offered by a company in a given context.

Variable Selling Expense

Costs associated with selling a product that vary with the volume of sales, such as commissions or shipping costs.

Fixed Manufacturing

Costs associated with manufacturing that do not vary with the level of production output, such as rent for factory premises, salaries of permanent staff, and depreciation of machinery.