The Difference Between Social Media Monitoring and Private Communities Is

question 44

Multiple Choice

The difference between social media monitoring and private communities is that in social media research _____.

• A) the sample of people interacting about a product is a self-selected sample that is representative of consumer reactions in a target market
• B) the data already exists and is not created by interaction with researchers
• C) the primary purpose is research
• D) most companies outsource community development to a provider because of the start-up costs involved
• E) researchers cannot observe people interacting with each other unprompted by the potential bias of interviewers and questions

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Definitions:

Manufacturer's Labor

Represents the work performed by workers in factories or production facilities who are directly involved in creating goods.

Channel Members

The entities involved in the distribution process that link the producer or manufacturer to the final consumer.

Seller's Price

The price at which a seller is willing to sell a good or service, often influenced by production costs, market demand, and competitive pricing.

Competitive Market

A market structure characterized by a large number of sellers and buyers, where no single entity can dictate the price or terms of products.