The Use of Quantitative Measures of Sentiment Is Still Limited

question 20

Multiple Choice

The use of quantitative measures of sentiment is still limited because:

• A) their use requires deep engagement with one or more social media communities.
• B) sentiment analysis relies on the emerging field of natural language processing.
• C) most social media monitoring tools seek to seamlessly mix qualitative and quantitative analyses.
• D) a large amount of data is currently unclassifiable or incorrectly classified with current automation tools.
• E) researchers prefer to collect data from higher traffic forums.