How Is a Construct Different from a Variable? Give Two

question 40

Essay

How is a construct different from a variable? Give two examples of each.

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Definitions:

Product Element

A component of a product that includes features, design, quality, brand name, and packaging which together form the product's overall offer.

Marketing Mix

The set of actionable marketing tools—Product, Price, Promotion, and Place—that the firm uses to pursue its marketing objectives in the target market.

Volume Discounts

A pricing strategy where the price per unit of goods decreases as the quantity purchased increases.

Economies of Scale

Enterprises gain financial benefits from their size of operations, usually experiencing a reduction in the cost per unit produced as the scale of the operation grows.