The Board Met and Agreed to Some Changes in Operating

question 3

Multiple Choice

The board met and agreed to some changes in operating procedures and performance benchmarks.This new policy must now be communicated to subordinates and disseminated throughout the company.What kind of communication is involved when information flows from those higher up in an organization to those of lower rank?

• A)downward
• B)upward
• C)horizontal
• D)outward

---

Definitions:

Organizational Planning

The process of identifying an organization's immediate and long-term objectives and formulating and monitoring specific strategies to achieve them.

Marketing's Position

Refers to the role or stance that marketing practices and approaches occupy within an organization or industry, including its importance and influence.

Customer Orientation

A business approach that focuses on understanding and meeting the needs and expectations of customers.

Organizational Structure

The way in which a company or organization is arranged, including the roles, responsibilities, and communication channels between its members.