Examlex
The reference for bacterial descriptions and classifications is _____ Manual of Systematic Bacteriology.
Push Strategy
Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
Promotional Mix
A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.
Channel Members
Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.
Manufacturer
A company or entity that produces goods using raw materials, labor, and machinery, typically for sale to consumers, businesses, or other entities.
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