_____ Are Intended and Recognized; They're Present and Clearly Evident

question 42

Multiple Choice

_____ are intended and recognized; they're present and clearly evident.

• A) Manifest functions
• B) Latent functions
• C) Dysfunctions
• D) Social systems
• E) Criticisms

Understand the key characteristics of effective sources in marketing communications.

Comprehend the concept and examples of customer co-creation in marketing.

Identify effective source types for different products and consumer attitudes.

Understand the role of credibility, attractiveness, and risk in persuasion.