New Projects or Products Can Have an Indirect Effect on the Firm

question 42

Multiple Choice

New projects or products can have an indirect effect on the firm as well as a direct effect.Which of the following appears to be an indirect effect of launching a new product?

• A)Additional working capital is required
• B)The sales force will need to be increased
• C)Sales of our similar product will decline
• D)Additional machinery must be purchased

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Definitions:

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Potential Objections

Anticipated reservations or criticisms that an audience may have in response to a proposal, idea, or argument.

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