Examlex
A company purchases equipment to be used in business operations for $250,000.The equipment has a CCA rate of 25%.You intend to sell the equipment in year 8 for a salvage value of $8,000.At the time of sale, you still anticipate having other assets in the class.Tax rate is 35%.Company uses a 12% rate of return.Determine the present value of the incremental tax shields generated.
Reichheld's Research
Studies conducted by Frederick Reichheld focusing on loyalty marketing, customer retention, and the economic value of customer loyalty.
Loyal Customers
Loyal customers are individuals who repeatedly purchase products or services from the same brand, showing a preference and commitment to that brand over competitors.
Fickle Customers
Consumers who frequently change their preferences or brand loyalty, often influenced by trends or competitive offerings.
Marketing Plans
Detailed, strategic documents that organizations use to outline their advertising and marketing efforts for a specific period, highlighting actions to achieve marketing objectives.
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