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Discuss Some Difficulties When Comparing Similar Corporations from Different Countries

question 83

Essay

Discuss some difficulties when comparing similar corporations from different countries.

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Definitions:

Patented

A legal status granted to an inventor or their assignee, giving them exclusive rights to use, make, and sell an invention for a certain period of time.

Brand Performance

Assessment of a brand’s success in the market, including its recognition, preference, and financial returns.

Brand Imagery

The visual elements associated with a brand, including logos, colors, and design, that shape perceptions and emotional associations in consumers' minds.

Consumer Judgments

The evaluations and assessments made by consumers about products or services at the point of decision-making.

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