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Marketing Strategy
A comprehensive plan formulated to achieve a company’s marketing goals through specific campaign activities and channels.
Promotional Mix
The combination of marketing tools and strategies used to promote a product or service to the target market, including advertising, sales promotion, public relations, and personal selling.
Attendance
The act of being present at a location or event.
Situational Analysis
It refers to the process of identifying internal and external factors that affect an organization's performance, aimed at informing strategic planning.
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