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When does it make sense to ask customers for formal IOUs?
Ice Bath
A form of cryotherapy involving immersion in ice water, often used by athletes to reduce muscle soreness and speed recovery.
Dissociation
A mental process of disconnecting from one's thoughts, feelings, memories, or sense of identity.
Ernest Hilgard
A psychologist known for his work on hypnosis and the theory of the "hidden observer" which suggests a split in awareness during hypnosis.
Top-down Processing
The cognitive process that involves using context or general knowledge to interpret information.
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