The Primary Distinction Between Securities Sold in the Primary and Secondary

question 9

Multiple Choice

The primary distinction between securities sold in the primary and secondary markets is the:

• A)Riskiness of the securities.
• B)Price of the securities.
• C)Previous issuance of the securities.
• D)Profitability of the issuing corporation.

Identify the structure and focus of effective sales messages, including the number of selling points to maintain reader interest.

Distinguish between the characteristics of online sales messages and direct-mail messages.

Apply the appropriate organizational strategy in writing persuasive requests.

Understand the use and effectiveness of rational appeals in sales messages.

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Definitions:

MTBF

Mean Time Between Failures, a reliability metric that measures the average time between failures of a system or component.

System Reliability

The probability that a system will perform its intended function without failure over a specified period.

System Reliability

The probability that a system will perform its intended function without failure under specified conditions for a designated period of time.

Redundant Check

A method of error detection which involves adding additional data or using duplication to ensure information accuracy and reliability.