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Leverage will __________ shareholders' expected return and _________ their risk.
User-generated Content
Content created and shared by users of online platforms rather than by traditional publishers or content creators.
Digital Images
Pictures that are stored in a digital format, enabling manipulation, sharing, and viewing on electronic devices.
Viral Marketing
A digitally enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
Social Media
Digital platforms and technologies that enable users to create, share content, or participate in social networking.
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