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When underwriters are unsure of the demand for a new offering, they:
Consumerism
The tendency to define ourselves in terms of the goods we purchase.
Rationalization
The process of replacing traditional and emotional thought with reason and practicality, often in the context of industry and bureaucracy.
Culture
The shared beliefs, customs, practices, and social behavior of a particular nation or people.
Evolutionary Psychology
A theoretical approach in psychology that attempts to explain useful mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.
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