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Market value is usually greater than book value because:
Tactical Plan
A detailed, short-term strategy designed to achieve specific goals within a limited timeframe.
Tactical PR Practitioner
A public relations professional focused on immediate, short-term strategies and activities that support an organization's overall PR and marketing goals.
Strategic Thinking
The process of developing and evaluating every decision and action in terms of the long-term implications and benefits for an organization.
Foundational Work
The initial and crucial work that forms the base for further development or research.
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