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What is the Malcolm Baldrige Performance Excellence Program Award?
Experience Differentiation
A marketing strategy that focuses on creating distinctive and memorable experiences for consumers to build loyal relationships and differentiate from competitors.
Active Participants
Individuals who are actively involved or engaged in a particular activity, event, or organization.
Immerses Consumers
The strategy or experience designed to deeply engage customers with a product, brand, or service through immersive and interactive methods.
Cost Leadership
A business strategy aimed at becoming the lowest-cost producer in an industry.
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