How Did Lou Gerstner, the Former CEO of IBM, Execute

question 2

Essay

How did Lou Gerstner, the former CEO of IBM, execute a successful transformation of the company in the early 1990s

Recognize the importance of encoding messages effectively in business communication.

Identify characteristics of effective business messages.

Comprehend the role of professionalism and etiquette in business communication.

Grasp the audience-centered approach in business communication.

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Definitions:

Epithelial

Pertaining to the epithelium, a layer of cells covering the body surfaces, lining body cavities and forming many glands.

Connective

Often refers to connective tissue in biology, which supports, binds together, or separates other tissues or organs of the body.

Mucus

A slippery secretion produced by, and covering, mucous membranes primarily in the respiratory, digestive, and reproductive systems, aiding in protection and lubrication.

Muscle

Muscle is a tissue in animals that contracts to produce movement, consisting of smooth, skeletal, and cardiac types.