Examlex
Evidence suggests that companies often find it difficult to identify new customers.
Competitive Products
Goods or services that rival others in the same market, often through differentiation in features, pricing, quality, or brand reputation.
Test Marketing Phase
A stage in product development where the product is marketed on a limited scale to assess consumer reaction.
Panel Data
Information collected from a group of consumers.
Home Scanning Device
A device used by consumers to scan barcodes of purchased goods at home, often for inventory tracking, price comparison, or participating in market research surveys.
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