Examlex
What are two traditional managerial control techniques?
Script Placement
The strategy of embedding promotional messages within the narrative content of media, such as movies or TV shows, in a subtle way.
Brand Names
The names given to products or services by companies to distinguish them from competitors, serving as a key component of brand identity.
Narrative Placement
The strategic incorporation of a brand or its message into a story or content in a way that feels natural or integral.
Secret ARGs
Alternate Reality Games that are kept hidden or unannounced, engaging participants in a game that blends the real world with puzzles and storytelling.
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