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Technology has been a driving factor in the changing roles of management accountants.
Negative Reinforcement
A process in behavior modification that involves increasing the likelihood of a behavior by removing or avoiding an aversive stimulus as a consequence of the behavior.
Positive Reinforcement
A process in which the introduction of a stimulus following a particular behavior increases the likelihood of the behavior's occurrence.
Positive Punishment
A form of behavior modification where something unfavorable is added after a behavior, with the intention of decreasing the likelihood of that behavior being repeated.
Observational Learning
Learning that occurs through observing the behaviors of others and imitating those behaviors without direct instruction or reinforcement.
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