When Deciding to Buy a New Computer, All of the Following

question 274

Multiple Choice

When deciding to buy a new computer, all of the following should be considered except for the

• A)cost of the new computer.
• B)cost of the old computer.
• C)games that come with the new computer.
• D)warranty on the new computer.

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Definitions:

The Two-Step Flow Model

A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.

Influencers

People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.

Dissemination

The process of spreading information, knowledge, or ideas to a wide audience.

Sticky

Describes content, websites, or applications that engage users and encourage them to spend more time interacting with them.