Pendant Publishing reported the following results for its Textbook Division: 
Pendant's target rate of return is 15% and the weighted average cost of capital is 10%. Its effective tax rate is 35%.
What is the Textbook Division's Return on Investment (ROI) ?
Definitions:
Advertising
The nonpersonal communication of information paid for by an identified sponsor, for example, an individual or an organization.
Electronic Collection
The process of collecting payments, debts, or other obligations electronically, via online transactions or electronic payment systems.
Business Cards
Small cards containing professional contact information that are exchanged in business contexts to facilitate networking and communication.
Cognitive Dissonance
The psychological discomfort experienced by an individual when holding two or more conflicting beliefs, values, or ideas, often leading to a change in attitude or behavior.
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