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You win the lottery and must decide how to take the payout. Use an 8% discount rate. What is the present value of $15,000 a year received at the end of each of the next six years?
Social Media Users
Individuals who use platforms like Facebook, Twitter, and Instagram to share, create, or exchange information and ideas.
Target Publics
Specific segments of the broader public identified as the primary audience for a particular message, campaign, or strategy.
PR Practitioner
A professional involved in the practice of managing the spread of information between an organization or individual and the public.
Network Diffusion
The process through which information, ideas, or trends spread through a network, such as social media or organizational structures.
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