In the Personal Computer (PC) Market in the First Half

question 64

Multiple Choice

In the personal computer (PC) market in the first half of 2008, Hewlett-Packard maintained its worldwide No. 1 ranking at a market share of 19.1 percent. Dell's market share was 16 percent and Acer held onto third place with a 9.5 percent share, and Lenovo maintained fourth place, with a 7.9 percent share. What is the four-firm concentration ratio in the PC market?

• A) 60.3
• B) 52.5
• C) 45
• D) 36.5

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Definitions:

Gross Domestic Product

The total monetary value of all finished goods and services produced within a country's borders in a specific time period.

Publicist

Most common in the entertainment, fashion, and celebrity arenas, this professional focuses on keeping the client visible and in the news to boost popularity and promote projects (e.g., movies and television shows).

Media Kits

A package of promotional materials provided to potential advertisers or journalists, containing information and statistics about a media outlet.

PR Tactic

A specific action or strategy implemented as part of a public relations campaign to influence public perception or behavior.